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2023 RAM 1500: The New Era of Luxury Pickup Trucks

Published on Jun 14, 2023 by Dylan Weiher

With the perfect fusion of raw power, cutting-edge technology, and unrivaled comfort, Kunes Chrysler Dodge Jeep RAM of Platteville, WI, is excited to feature the 2023 RAM 1500 pickup truck. This half-ton masterpiece, known for its unprecedented durability, takes performance and efficiency to new heights, redefining what you can expect from a luxury truck.

RAM 1500: Unmatched Performance and Capability

The 2023 RAM 1500 boasts an impressive towing capacity of up to 12,750 pounds, a payload of 2,300 pounds, and introduces the eTorque 48-volt mild hybrid system. As America’s leading half-ton diesel pickup, it offers a remarkable 480 lb.-ft. of torque, and can journey up to 1,000 miles on a single tank of fuel.

2023 RAM 1500 TRX: A Triumph in Truck Engineering

The RAM 1500 TRX stands as the world’s quickest, fastest, and most powerful half-ton pickup, setting the bar for capability and durability. Its rigorous testing under extreme conditions ensures it is built to perform under any circumstance.

Unrivaled Technology and Safety Features

At Kunes Auto Group, we value technological advancements and safety. The 2023 RAM 1500 showcases the innovative Uconnect 5 system, complete with a 12-inch touchscreen, split-screen functionality, 360-degree camera views, and SiriusXM content. The RAM 1500 also includes the Know & Go mobile app, an interactive platform that provides detailed information about your vehicle. Safety features include adaptive cruise control, Forward Collision Warning, Blind-spot Monitoring, and Ready Alert Braking, ensuring every ride is as safe as it is comfortable.

What’s New for the 2023 RAM 1500?

Kunes Chrysler Dodge Jeep RAM of Platteville, WI, is thrilled to present the 2023 RAM 1500 Limited Elite Edition. This model highlights a locking tailgate, deployable bed step, adjustable cargo tie-down hooks, and an inside decked with a jeweled rotary shifter, premium leather bucket seats, and a heated steering wheel, among others. Also returning for 2023 is the striking RAM 1500 (RAM)RED Edition, featuring vibrant red grille and door badging, demonstrating RAM’s ongoing commitment to combating global health crises.

Unprecedented Power and Fuel Efficiency

The 2023 RAM 1500 lineup is the fastest and most fuel-efficient to date, with a selection of engines from the 3.6-liter eTorque Pentastar V-6 to the supercharged 6.2-liter HEMI V-8 in the RAM 1500 TRX.

Spacious Interiors and Exterior Configurations


Designed with the driver in mind, the RAM 1500 provides the most spacious interior with the largest cab in its class. Features such as heated and cooled seats, slide recline, a flat-load floor with integrated RAMBins, and expandable under-seat storage ensure optimal comfort and convenience. The 2023 RAM 1500 is available in a variety of models and configurations, ensuring we have the perfect truck for your specific needs at Kunes Chrysler Dodge Jeep RAM in Platteville, WI.


Since its inception in 2009, the RAM Truck brand has consistently delivered top-quality vehicles, winning numerous awards and achieving record-breaking performance numbers. The 2023 RAM 1500 is no exception and continues to uphold RAM’s reputation for building America’s most beloved pickup trucks. Visit Kunes CDJR of Platteville, WI, today to experience the power, luxury, and efficiency of the 2023 RAM 1500.


For more information about the RAM 1500, continue reading below.

RAM 1500: A New Era of Luxury Trucks

As we delve further into the 2023 RAM 1500 lineup, we find ourselves in the realm of the Limited Longhorn, a testament to uncompromised luxury. At Kunes Auto Group, we’re passionate about bringing you trucks that seamlessly combine utility with the finest elements of design. With its features inspired by iconic handcrafted items like the antique pocket watch, cowboy boots, and horseman’s saddle, the Limited Longhorn adds an authentic touch of rugged luxury to the RAM 1500’s persona.

Enhanced Luxury Persona: The Limited Longhorn

In a significant move to elevate the luxury identity of its vehicles, RAM introduced the “Limited Longhorn” edition in 2021. With the refined name, RAM simplified the selection process for our customers, signaling that this truck offers unparalleled luxury with a unique Southwestern flavor. Whether you’re visiting our Kunes Chrysler Dodge Jeep RAM dealership in person or browsing our inventory online, finding your dream luxury RAM truck is now easier than ever.

Test Drive the 2023 RAM 1500 Today

At Kunes Auto Group, we’re committed to delivering vehicles that not only meet your needs but exceed your expectations. The 2023 RAM 1500, with its blend of power, luxury, and efficiency, is ready to redefine your concept of what a pickup truck can be. Visit Kunes Chrysler Dodge Jeep RAM in Platteville, WI, to discover our extensive inventory, and let’s find the perfect RAM 1500 model that suits your lifestyle and needs. We invite you to experience the unparalleled performance and luxury of the 2023 RAM 1500 with a test drive today.

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