Is Dodge Being Discontinued? What It Means for Platteville Buyers

The automotive world has been buzzing with questions like “Is Dodge going out of business?” or “Is Dodge being discontinued?” — especially among muscle-car enthusiasts and buyers here in Platteville. At Kunes CDJR of Platteville, we want to set the record straight and help you understand what’s really happening with Dodge, what models are affected, and how this impacts your next vehicle decision.

Short answer: No.
 

Dodge is not going out of business, and Stellantis — Dodge’s parent company — has not announced plans to shut down the brand. Stellantis has even publicly confirmed that it isn’t selling or eliminating Dodge as a brand.

Instead, Dodge is transitioning — evolving its lineup to match changing customer demands, emissions standards, and electrification goals.

Two legendary models — the Dodge Charger and Dodge Challenger — have ended production in their traditional gas-powered forms. These vehicles marked the end of an era with special “Last Call” editions and final production runs.

These changes reflect a broader industry shift away from classic internal-combustion engines toward cleaner, more efficient technologies.

Dodge’s strategy includes:

• Electrification: Moving toward electric and hybrid performance vehicles.
• SUV and Crossover Growth: Expanding models like the Dodge Hornet, which offers plug-in hybrid options and aligns with buyer preferences for SUVs and crossovers.

This means the spirit of Dodge performance is not disappearing — it’s being reinvented with new tech and market-focused vehicles.

This is still a great time to consider a traditional Charger or Challenger before they become collector’s items. Their final editions have emotional and potential future value, and Kunes CDJR of Platteville can help you find what’s left in inventory.

Dodge isn’t disappearing — it’s reshaping:

• Electrified performance models
• SUVs & Crossovers
• Next-gen performance variants focused less on classic gas engines and more on sustainable performance

This shift opens up new options for Platteville buyers who want modern tech without losing the performance edge Dodge is known for.

Don’t forget — Dodge still offers high-performance options like the Durango SUV in its current lineup — and future electrified models are on the horizon.

👉 Dodge isn’t being discontinued as a brand.
 👉 Classic gas-powered Charger and Challenger models are ending production.
 👉 The future of Dodge is electrified performance and SUVs.
 👉 Platteville buyers still have excellent opportunities to buy now or plan for what’s next on Dodge’s roadmap.
At Kunes CDJR of Platteville, we’re here to help you understand these changes and find the Dodge that fits your life and lifestyle. Whether you want a classic muscle car or the latest electrified performance SUV, we’ve got you covered.